Top 4 reasons agencies need marketing automation to succeed
August 1, 2019
Introduction;
This may sound crazy because must of business is focused on the bottom line and spend resources on CRM that does not personalize engagement to the customers. Marketing has changed gone are the days do your customers are looking for you. Today customer is moving the target and you have to engage your targeted customer using multiple tools.
Consumers have a need to be treated to personalized experiences, but what do they consider to be a successful experience? According to research by RedPoint: 52% want brands to send special offers available only to them
43% want brands to know they are the same customer across all touchpoints (email social, mobile, etc.)
42% want brands to send recommendations based on products they recently purchased or viewed via How To Treat Your Customers Like Individuals
Are visitors looking for a needle in a haystack when they come to your website? Prospects and customers have an insatiable need for information. If they can’t find what they are looking for quickly and easily, they will stop looking and leave. via B2B Site Search Best Practices: Giving Customers What They Need, When They Want it
Multi-channel marketing Automation
Marketing automation platforms are great, but the term “marketing automation” is a misnomer. Many of the so-called marketing automation platforms are, in reality, email automation platforms. Marketing automation implies a cross-channel solution that automates and optimizes across the multiple key channels marketers use to find and engage prospects and customers. And while email is important, it is not the only channel B2B marketers should use to engage new and existing customers through their buyers’ journeys. via B2B Marketers Must Look Beyond Email
In research by Boston Retail Partners, 79% of consumer respondents said personalized service from a sales associate is an important factor in determining at which store they choose to shop. Another 56% of consumers responded they are more likely to shop at a retailer that allows them to have a shared cart across channels, while 50% said they are likely to allow retailers to save purchase history, personal preferences and personal details if it eases the checkout process and allows for more personalized offers. via Omnichannel Consumers and Retail of the Future
LinkFusion is a cloud-based marketing automation CRM provider allowing you to connect with customers using phone, email, text, and MMS.
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